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Performance Marketing Manager: Run the Machine Across a Brand Portfolio

Job Description

We’re bringing performance marketing fully in-house across our brand portfolio. No more agencies. No more middlemen.

You’ll work directly with our founders. Your job: own the accounts, run the tests, scale what works.

The Family Group is a house of brands for families, from baby to teenage years. We move fast, build in-house, and we’re just getting started.

Tasks

  • Own and operate Meta and Google Ads across our brands day-to-day
  • Run structured creative and audience tests: weekly, not quarterly
  • Translate CMO strategy into campaign execution
  • Set up and maintain clean tracking & attribution (Shopify, GA4)
  • Analyze performance and turn data into decisions fast
  • Scale winning campaigns while keeping CAC in check

Requirements

  • Hands-on Meta Ads and Google Ads experience — non-negotiable
  • D2C or e-commerce background
  • You execute, you own, you deliver — no hand-holding needed
  • Data-driven: you pull the numbers yourself and know what they mean
  • Shopify experience a plus

Benefits

  • Real ownership from day one
  • Work directly with an experienced serial entrepreneurs and build something real
  • Competitive salary
  • Fast decisions, zero corporate overhead
  • Room to grow as the brand portfolio expands

If Meta and Google are your playground and you’re tired of waiting for approvals: apply now.

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